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Event Details
Attention Professionals:
More than ever, it’s critical for you to have a Web presence.
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Why?
- So that people who need your help can find you. Every hour 152 million queries are entered into Google and other search engines. More and more people are searching online for answers to their questions and help for their problems. Wouldn’t you like to come up in their search results?
- Potential clients may already be checking you out on Google. Which do you think would boost your credibility as an authority – a few hits on your name? or thousands?
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Let me teach you...
the secrets for building your online presence and getting recognized as the go-to expert in your field
. . . in the new EXPANDED course:
"Market With Authority 2.0: Build Credibility and Professional Name Recognition On The Web"
Begins week of Oct 26, 2009
Like the original, it's delivered in a series of self-paced slideshow lessons, plus weekly group conference calls.
Each lesson guides you step by step, through ETHICAL ways to market your professional practice online - WITH BRAND NEW CONTENT. More details here.
Each lesson will include an interview segment with a guest expert, who will answer your specific questions during the weekly conference call. Your guest experts include:
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Barbara Rozgonyi, Chicago publicist -Reveals a secret about getting the attention of journalists and other media
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Marty Fahncke, coach and business adviser - Marty has made serious money through social networking and has coached others to do so. One of his clients - a therapist - will join him to tell how she did it.
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Jeff Herring, former therapist - Turned entrepreneur by writing articles - he'll show you how!
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Joe Marsh, Professional marketer - Discovered a key way to get listed on the first page of Google search results
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David Ballard, Psy.D.,MBA from the APA Practice Directorate - Shows you how to think like a business owner, while running a professional practice
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Cindi Dawson, teleseminar expert - Gives step-by-step instructions for setting up conference calls that teach and sell at the same time
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David Perdew, Professional marketer and coach - Gives you the 6 steps to take your idea from dream to reality - without doing most of the work yourself
Plus, you'll get 2 personal phone consultations with me.
Last year’s course was 5 weeks. This year it will be 6 weeks – 20% more content, at no extra cost!
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WHAT'S INCLUDED:
- Six weeks of lessons in narrated slideshow format, delivered on Mondays. Each lesson includes step-by-step instructions, along with an interview with a guest expert.
- Download the lessons and go through them at your own pace. Work on homework assignments
- On Fridays join me and the guest expert in a live Q&A conference call. Can't make it live? Get the recording later.
- Plus Bonuses, including 2 personal phone consultations with me! Click here for details.
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TUITION: Reg. $397
Earlybird special pricing: Save $150 until Oct 12.
Classes begin Oct 26
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The critical ingredient that grad school left out...
Years ago I was a struggling professional. I thought I'd done everything right - went to the best schools; got top-notch training and supervision; kept up with my continuing education; ran my practice in a highly ethical manner. But why, with all that experience and training was I not getting clients?
I realized that grad school had left out one critical skill: how to market my services effectively and ethically.
This I had to learn on my own through years of study under top marketing and sales experts, and adapting their techniques to conform to my professional and ethical standards.
You don't have to waste years of trial and error, as I did, to become a sought-after expert.
Now I want to share with you the secrets that I've accumulated over 3 decades.
My new home-study course, "Market With Authority 2.0: Build Credibility and Professional Name Recognition on the Web" distills the essential things that you need to know in order to attract clients who need, want, and are willing to pay for your services and products.
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Comments from colleagues who've taken the course...
 "An excellent resource…Pauline’s seminar showed me, clearly and practically, how to powerfully enhance my web presence. Two months later, I’m still mining useful nuggets of information from the transcripts. Great material, nicely delivered, easy to comprehend and use!"
-- David Carbonell, Ph.D.
www.anxietycoach.com
"Anyone who owns a business or who is interested in establishing themselves as an expert in their field needs the information in this course.
Folks like me, who lack confidence in their technology skills, can really benefit from the careful way you teach with examples, tips and resources. "
-- Stephanie Pratola, Ph.D.,P.C.
Licensed Clinical Psychologist
Salem, VA
www.pratola.com
 "Great course. I knew you would do a wonderful job. I knew a lot of it but what you did for me was pull everything together . . . I applaud all you are doing in this course. It is a VERY thorough and well organized program."
-- Patricia Zakian Tith M.S., M.A.
Global Workplace
Passport to Global Success
Washington, DC
http://www.GlobalWorkplace.com
(scroll down for more testimonials...)
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"Market with Authority 2.0:
Build Credibility and Professional Name Recognition on the Web"
Self-Paced Course with live interaction - Begins Oct 26
What professional name recognition can do for you:
- More demand for your services. Professionals who are in demand are those with the highest name recognition, not those with the most experience or the most publications. When people can't readily discern the difference between one professional and another, they choose the one who is most familiar.
- An opportunity to share your passion. Reach new audiences who are hungry for what you have to offer. There are thousands of people who will resonate to your passion for your topic. They just don't know yet who you are nor how to find you.
- Make a difference in many, many lives. The more people who know about you, the more people you can help. And when they tell their friends and associates, your name recognition could skyrocket!
How professional name recognition has helped me:
- Interviews with major TV, radio and print media
- Paid speaking engagements
- New clients for evaluation, psychotherapy, and coaching
- Consultations and workshops with businesses
- New networking opportunities
. . . And you can reap similar benefits by following the steps outlined in the course.
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TUITION: Reg. $397
Earlybird special pricing: Save $150 until Oct 12.
Classes begin Oct 26
Here's just some of what you will learn...
(I bet you'll spot at least 5 that you want to know more about.)
- Web 2.0 – What it is, and how to harness it to get more visibility online
- How to market yourself without being sales-y
- 6 special search techniques to find people who are interested in your expertise
- Resources to get you up and running on the Web in a jiffy
- 8 types of websites for professionals, and when to use them
- 5 ways to find out what your audience wants to know
- 6 avenues to educate others and showcase your expertise online
- 2 types of articles, and when to write them
- Little-known shortcuts to find authoritative content for your articles
- Checklist to make your writing reader-friendly
- 7 ways to publish your writing online
- How to market yourself via educational teleseminars
- How to track who is reading your work online
- Formula for getting listed on the first page of Google
- How to get the attention of the media
- Simple tech tips and tools to automate tasks
- How to outsource to competent, low-cost assistants
- Ways to engage your audience and earn their loyalty
- How to operate ethically online
- How to use online social networking to generate referrals
- Your greatest competition online – it’s not who you think
. . . And much more!
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BONUSES...
BONUS #1: 2 personal phone consultations with me, about, any time before June 15, 2010 Value: $600
BONUS #2: Online access to Market With Authority (2008) Home Study Course - 14 hours of slideshow and audio content, PLUS links and resources. Value: $397
BONUS #3: Google Tricks for Finding Authoritative Content. Value: $10
BONUS #4: Article: The Psychology of Procrastination: The REAL reason you put things off (and what to do about it) Value: $10
BONUS #5: e-Book: The Art of Public Speaking (375 pages) by J. Berg Eisenwein and Dale Carnagy (before he changed the spelling of his name to "Carnegie.") – One of the first books of this type, which formed the basis for Carnegie’s famous public speaking courses. Value: $29
BONUS #6: Mini-course: The 7 Biggest Mistakes that Professionals Make When Writing for the Web, by Pauline Wallin and Chris Knight (owner of ezinearticles.com) Value: $27
Bonus #7: Slideshow/interview with Pam Danziger, market researcher and author: Why People Buy Things They Don’t Need – If you signed up for one of Pam’s webinars, you’d normally pay $450. But you get this exclusive interview free as part of the course package.
TOTAL BONUS VALUE: $1523
MARKET WITH AUTHORITY 2.0: $397
..... TOTAL PACKAGE VALUE: $1,920
Get EVERYTHING FOR $397 Sign up NOW, by Oct 12 - and pay only $247
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180-day Guarantee: Your investment is risk-free. I am so convinced that you will find this course useful, that I’ll take all the risk. Go through the course – take up to 6 months. Apply the techniques. If you’re not satisfied with your results I’ll give you a full refund, no questions asked. You have nothing to lose, and so much to gain.
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More testimonials . . .
 "I’m REALLY impressed! You do a great job with the course, and tying everything together. Thanks again for the opportunity to be a part of it."
Marty M. Fahncke - President
Conference Call University
http://www.cculearning.com
I thought that the course was just a wonderful experience, chock full of important nuggets of wisdom that everyone wishing to make themselves known to the communities of the internet- should know- but rarely do. Well worth the time and effort! Excellent motivator to establish one’s internet presence and ”brand“.
-- Bob Zozuz, Ph.D.
"I’m so impressed with your knowledge on 
the Internet, and I just know this is going to be a program that’s really going to help people."
- Barbara Rozgonyi
Publicist, Chicago
corywestmedia..com
I found the material was practical and understandable even to a neophyte. It would serve as a great resource for others in a solo practice as well as groups.
The material and Dr. Wallin’s enthusiasm jumpstarted my advertising with the web and I now have a much clearer vision of where I am headed.
-- Barbara L. Edwards
Licensed Psychologist
Thank you so much for your course! I took it in order to help my husband with his website, and it has been useful for that purpose and also in several other ways, both in my own work and in my
volunteer efforts.
The course content was easy to understand; nicely crafted for those of us who are fairly new to online marketing.
You have found a way to approach a complicated subject in a sophisticated yet accessible manner. Thanks again.
-- Patricia Tucker-Ladd, Ed.D.
Educational Consultant
O’Fallon, IL
I have great admiration for the class you presented, MWA. It was insightful, well organized, very helpful, and chock full of information. Congratulations!
-- Charles Cooley
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About me
I’m a psychologist/coach/teacher/writer, and a Board member of the Division of Media Psychology and the Division of Independent Practice, of the American Psychological Association. I’ve been in independent practice for 30+ years, always using ethical, cutting-edge marketing techniques that have helped earn me a very comfortable living, doing work that I love.
I’ve studied online marketing and publicity with some of the biggest names in the business, and have refined their techniques to fit with the style and ethical standards consistent with professional practices. Thousands of professionals have attended my workshops, courses and teleseminars.
Let me help you get your name out there, so that you can help others and earn the income that you deserve from your professional training and hard work.
QUESTIONS: contact me: drwallin @ drwallin.com
